A full service from ideation to installation. My experience in art direction steams from years in the creative industry in London spanning fashion, pop ups, ev its ane xhibitions as well as full retail fitouts. The ambition with every new project is to focus on brand storytelling, harmonising the creativity of the brand vision to create impactful, cohesive experiences for consumers.

Styling is the art of crafting captivating aesthetics, whether in fashion, events, or digital spaces, merging creativity and detail to create unique experiences that leave a lasting impression. Whether its a one off campaign or digital asset creation, I offer a bespoke voice to bring your products to life through thoughtful styling.

Design and ideation serve as the launchpad for innovative solutions and creative breakthroughs. With a passion for originality and a knack for ideation, I centre on conceptualising and translating ideas into impactful designs. Whether it's sketching out the initial blueprints or brainstorming fresh concepts, my focus is on nurturing the seeds of creativity into tangible, visually stunning outcomes. By merging creativity with practicality, I craft concepts that not only intrigue but also solve problems, delivering unique and effective design strategies that push boundaries and inspire.

Having been in the creative industry for over ten years I have a wealth of experience in training various sized teams in visual merchandising and brand identity. Alongside this unperson or online training schedule I like to provide a comprehensive brand and visual guideline to aid in this continuous training. Covering off all brand elements and seasonal guidelines, this detailed document can be used as part of toolkit that staff can refer to make decisions within the retail environment making sure all elements of brand identity are aligned at all times.